Sushi lover, night owl, addicted to TikTok, your biggest cheerleader
Fueled by coffee, has an engineer degree, watches cat videos (daily), loves Mediterranean food
A socially conscious brand is building a business that isn’t just about personal gain. It’s about the impact we have on others and on the world. Yes, we all want to make money, be successful and reap the fruits of our labour – that’s ok! A socially conscious brand not only sells a product or service but, also uses their lived experience, talents and voice to give back for the common good. Socially conscious brands stay true to their vision, prioritize building authentic relationships with clients and partnerships and vary their products/service spectrum.
You deserve a communications professional that understands your lived experience. The ‘girl boss’ business building culture wasn’t made for everyone and I get it. It doesn’t resonate or connect with who you are or who you want to be. Most of the business-related tools and resources out there today focus primarily on strategy and they don’t take into consideration your lived experience - this is privilege. If you are a marginalized woman, non-binary folk, non-conformist or community organization that celebrates diversity theses business building strategies won’t work for you. Why? They don’t see privilege, humanity or the person; they just see the business.
Your brand should be about your values, building real relationships, and sustaining authentic connections. I’m going to teach you how to build your brand without compromising who you are or selling yourself out.
If you have a message that goes against the grain or you just work differently, I can help you build a socially conscious brand that allows you the audacity to be yourself.